Dariusz Kula, a photographer from Gdańsk, has been creating different kinds of photography, such as photojournalism, architecture, portrait and advertising photographs, for over 25 years.

Logo design is based on the letter K, whose elements form parts of a frame. The frame also refers to a photographer's gesture of framing a scene with their four fingers, helping to design a perfect composition for a shot. When the sign is placed on a photograph it can be used to emphasize a significant detail. This shape also appears in the company's photo frames.