30+ Academy is a school for lifelong learning, offering adults a chance to continue their education on a college level.
We based the logo on the similarity between the letter X and the plus sign. The name 30+ is written with Roman numerals, creating a playful logo that may be expanded into various ornaments.
We chose an easily recognizable color palette. The brand is promoted with various gadgets useful for studying, such as notebooks, bookmarks and pencils. The cross ornament is used for decorating the objects and for creating pictograms for the covers of course notes. For some of the materials we used a modified variant of tic-tac-toe.